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Negative Phrase Match Advertisers can take advantage of this match type by adding the target keyword in quotations to the negative keyword list in their Google Ads accountUsing the negative phrase match type will prevent ads from showing when all terms from the keyword are present in the search query in the same order as they appear in the negative keyword listPhrase Match Vs Broad Match Defining Keyword Match Types To start, take a closer look at phrase match, broad match, and the other keyword match types Broad Match Broad match is Google's default match type If you do not change your match type, this is what it will be Broad match keywords will display your ad for a long list of relatedKeyword match types 21 Class 1 Yes We Can Google Adwords Keyword Match Types And Negatives The Ultimate Guide Search Engine Watch Keyword match types amazon